DesignedByAllana Branding Package - Early Stage
Logo
Catalogue Book
Business Card
Discount Card
Early Stage Overview:
This stage is the rough sketches stage where it is just the ideas coming to the page. These designs lacked a colour palette but it did have a consistent design direction of using lines and some floral designs.
DesignedByAllana Branding Package - Finalised
Logo
Catalogue Book
Business Card
Discount Card
Project Overview:
The DesignedByAllana branding package was developed for a nail technician who is looking for a professional and modern visual identity. The goal was to make a brand that communicates professionalism and being modern, all while trying to appeal to the business’ target audience. The final branding package included a logo, business card, discount card and a catalogue book that can be used across social media and other platforms.
My Contribution:
I made all the research in the industry and making the initial concepts and final designs.